Company image is really your customer’s perception of you. If they suspect you of dishonesty after dealing with poor usability, your image has been lowered.
From the Blog
When I create a site, I like to have comments turned on for all posts, and off for all pages. Because of this I wrote a script which has now evolved into the WordPress Plugin known as No Page Comment.
Looking back at 2012, we have finally seen the death of IE6 and 7 and an increase in mobile traffic. Is your website and/or skills ready for 2013 with what we’ve seen over the past year?
Honestly, I don’t know if was Sprint’s online customer service that put in a note for me to get my battery replaced, or if it was the representative at the Sprint store who saw an opportunity to turn an unhappy customer into a happy one, but it worked. Just two days after writing a bad review, I’m now writing a good one.
If you want your customers to stay, you need to gain their trust. Some companies are really good at this, and others just aren’t. A classic example of a company that doesn’t care about their customers it Sprint. All they care about is maximizing their profits with their remaining customers, driving them away as well. What can we learn from this? Sprint cannot be trusted. If you care about your company, don’t be like Sprint.