After spending a lot of time designing different sites, I have noticed something. Colors can really cause problems, especially if there’s too much. But then again, sometimes there is not enough color, which still causes problems.
When I first started designing websites, color was everything. It didn’t matter whose browser couldn’t handle those colors because I didn’t care. And the more colors you had the better. Thankfully, I am not that way anymore. (I was 12 when I first started designing websites so calm down.)
But, even though I am not that way anymore, I still like colors. Notice how I said colors and not color. Contrast between colors is a necessity. If a website has a very light feeling to it, and the main color is used as a primary accent, then there is no problems as that color provides the accent needed for the site. But when you have a site that is predominately red, blue or green, and there is no other accent color, is the site achieving its purpose?
So you ask, how will having an accent color help my website? Let me explain why it is important to have accent colors.
Accent Color Look Better
Everything must be taken in moderation. If there is too much red, or too much green, then you better have some other color that can balance it out. If a web page has too much white, then the site will be considered bland. By adding in contrasting colors, a site the potential to stand out.
How friendly is your website? When someone comes to the site is everything easily laid out for them. If your answer yes, then great, you’ve past the first part of the test, but what about the colors? Look at your website and slightly close your eyes to blur everything on the screen. What stands out? If you have an accent color, then that is where people will be directed. If not, then the user may just become confused. Sure, you can say that they will read every little bit of content and go exactly where you want them to, but will they really do that when they can just go to your competitor’s website and find what they want easier?
Conclusion: Use Color!
Most people are visual, and web pages have transitioned to visual experiences for users. If it looks pleasing to the eye, instantly the company has received a little more respect from the visitor. Next, if the visitor can easily find their way, more respect comes. If your site does not pass those two first requirements, chances are that your site is ruining your company image and your potential customers are being turned off.