When browsing the web there are four kinds of sites: Sites designed bad and hard to use, sites designed bad and easy to use, sites designed good and hard to use, and sites designed good and are easy to use. Don’t fall into the trap of having a great looking site that doesn’t pass a usability test and turns away your visitors.
With many universities stopping the publishing of their football media guides, BYU decided they would take a step forward and move to an online media guide as a website. Being different from what any other school has done, up to this point in time, I explain the reasoning for the switch and my role in the development of the guide.
Some people will take creativity to a whole new level. Many times, when this occurs, the creation is no longer good. Being the same case with websites, here are a few tips to help your website maintain creativity, while keeping it within bounds to still function to a level that will keep visitors on your site rather than turn them away.